How SKS Scaled Without Sacrificing Safety

Super Kids Sports operate multiple class-based sports programs across Sydney’s Northern Beaches, including holiday camps, after-school programs, tennis centres, and private coaching. As the business grew across multiple locations, so did the operational complexity; from managing bookings and staff to maintaining consistent safety standards and clear communication with families.

50+ programs: Across camps, tennis, and coaching
3x locations: Growth managed without extra admin
Secure pickup: At every check-in, every session
1 platform: Bookings, staff, and safety in one place

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By bringing everything into one platform with Intrac, Super Kids Sports streamlined bookings, staff management, and safety processes; including secure child pick-up at every session. The result is a scalable operation that continues to grow without added admin, while maintaining the high level of safety and trust families rely on.

Challenges

The challenge wasn’t a lack of software options.

It was a lack of software that truly understood how class-based sports businesses operate.

Super Kids Sports needed a system that could:

  • Reduce admin and manual communication
  • Strengthen child safety and parent confidence
  • Adapt to different programs with different rules
  • Scale alongside growing staff numbers and locations
  • Feel seamless for both families and staff

Solutions

Intrac partnered with Super Kids Sports to design and build a platform tailored to their exact workflows, rather than forcing the business to adapt to generic tools.

Over years of close collaboration, Intrac worked closely with Luke and the team to identify operational friction points and develop practical, industry-specific solutions that supported both growth and safety.

Self-Service Bookings
Parents can enrol and pay for programs online without back-and-forth emails or phone calls, significantly reducing admin while improving the overall customer experience.

Secure Child Check-In and Pickup
When a child is checked in, parents automatically receive a confirmation email with a secure three-digit pickup code. At collection, staff verify the code before releasing the child, creating a simple, scalable layer of safety that builds parent trust.

Integrated Staff Management
Staff scheduling and operational management now sit within the same system as bookings and programs. No juggling separate tools. No duplicated processes. As staffing and locations expand, everything remains connected and controlled in one place.

Built for Flexibility
From holiday camps to private lessons and squad training, the platform supports different program structures without adding complexity, keeping operations streamlined across all brands.

Benefits

By consolidating systems and moving key processes online, Super Kids Sports has reduced operational friction and freed up time to focus on what matters most, delivering high-quality programs and improving the lives of the families they serve.

The results:

  • Improved Safety
    Greater parent trust through secure, automated pick-up workflows.
  • Less Admin
    Reduced manual tasks, fewer emails and phone calls, and lower operational overhead.
  • Simpler Staffing
    Streamlined staff coordination and management, even as the team and locations continue to grow.

More than just software, Luke and his team now operate on a system designed to scale across multiple brands and locations.

Just as importantly, they have a long-term technology partner that understands the realities of running class-based sports businesses.

A proud history of delivering

We have been industry leaders and innovators since Intrac launched in 1998.

25+ years in the game
50+ years in the other game
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