Super Kids Sports is a leading multi-sports provider on the Northern Beaches, delivering holiday camps, after-school programs, tennis lessons and private coaching across multiple brands. As the business grew, so did the operational complexity, from managing bookings and staff to maintaining safety standards and clear communication with families.
Greater trust for parents through secure, automated pick-up workflows.
Reduced manual admin by cutting down emails, phone calls, and operational overhead.
Streamlined staff management, even as the team and programs continue to grow.
Super Kids Sports operates multiple class-based sports businesses across Sydney’s Northern Beaches, including holiday camps, after-school programs, tennis centres, and private coaching.
As the business expanded, the operational complexity behind the scenes grew just as quickly.
Bookings were increasingly processed online, but many workflows still relied on manual steps, back-and-forth emails, and disconnected systems. Staff management sat in a separate application. Safety procedures, particularly around child pick-up, needed to be airtight, scalable, and easy for parents to trust.
The challenge wasn’t a lack of software options.
It was a lack of software that truly understood how class-based sports businesses operate.
Super Kids Sports needed a system that could:
Custom Software Built Around Real Operational Needs
Intrac partnered with Super Kids Sports to design and build a platform tailored to their exact workflows — rather than forcing the business to adapt to generic tools.
Over years of collaboration, Intrac worked closely with Luke and the team to identify operational friction points and develop practical, industry-specific solutions that supported both growth and safety.
Key features include:
Self-Service Bookings
Parents can enrol and pay for programs online without back-and-forth emails or phone calls, significantly reducing admin while improving the overall customer experience.
Secure Child Check-In and Pickup
When a child is checked in, parents automatically receive a confirmation email with a secure three-digit pickup code. At collection, staff verify the code before releasing the child, creating a simple, scalable layer of safety that builds parent trust.
Integrated Staff Management
Staff scheduling and operational management now sit within the same system as bookings and programs. No juggling separate tools. No duplicated processes. As staffing and locations expand, everything remains connected and controlled in one place.
Built for Flexibility
From holiday camps to private lessons and squad training, the platform supports different program structures without adding complexity, keeping operations streamlined across all brands.
By consolidating systems and moving key processes online, Super Kids Sports has reduced operational friction and freed up time to focus on what matters most, delivering high-quality programs and improving the lives of the families they serve.
The results:
More than just software, Luke and his team now operate on a system designed to scale across multiple brands and locations.
Just as importantly, they have a long-term technology partner that understands the realities of running class-based sports businesses.
We have been industry leaders and innovators since Intrac launched in 1998.
