City Community Tennis

The Challenges

staff were spending too much time on the phone answering frequently asked questions
customers were making reservations but failing to show up
informal recording processes meant courts were occasionally double booked
there was no reliable system for tracking the collection of fees
a significant amount of time was spent on administration work

the web site answers simple questions about location, opening hours and fees
a real-time schedule of court use is available on the web site
customers can easily book a court online
permanent bookings are automatically created and invoiced each month
information on socials, group tuition, courses and competitions is published on the web site
customers can register for all these events online
each customer has a profile that is accessed without any username or password
memberships offer customers discounts on court hire, registrations and Pro Shop purchases
members are automatically notified when their membership is due for renewal
fees for court hire and registrations are paid in advance
outstanding invoices can be paid online
the integrated SMS service is used to send one-way messages to customers

the hours worked by paid staff have been reduced
no-shows are no longer a problem
information on court bookings and registrations is always accurate and up-to-date
customers are informed instantly by SMS without spending time on the phone
telephone expenses have been slashed by using emails and SMS messages
customers can organise their tennis with knowledge of court availability
bookings and registrations can be made 24 hours a day, from work or home
the amount of cash held at the centre has been significantly reduced
credit card payments are processed very quickly by using a credit card swipe reader